As mentioned above I prefer the approach: Learning by doing. While being a scholar and sponsored by the Indonesian government in a program related to design, I chose my own way to implement what I was learning. While attending classes about traditional Indonesian art, fashion illustration, batik/ textiles and marketing, I decided to channel this new knowledge into my own fashion brand, called Lunık. Initially a university project, it soon became more successful than expected with customers all around the world. Founding, leading and managing my own company from scratch gave me detailed insights into the responsibilities of a CEO/ shareholder. I have been involved in the branding, marketing, accounting, HR and selling process, thus, I am well aware of the small mechanisms that run the machine of a company.