IKEA Catalogue Launch - Countdown Room

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ABOUT

IKEA wanted to launch their new catalogue for 2013, and do it in a uniquely IKEA way. So we introduced the IKEA Catalogue Countdown Room. A room that built hype to the launch of the new catalogue, by creating different room designs for each number of the countdown, out of the new products. There was one Countdown Room in each IKEA Store in Singapore and Malaysia, and the rooms themselves each played host to over 50 events over the course of the countdown.

The result was IKEA Singapore's most successful social media campaign ever - generating 4 impressions for every one that they paid for, along with countless stories and posts about the new catalogue.

Agency | Leo Burnett
Writer, Stephen Kyriakou | Art Director, Shawnn Lai | Art Director, Joshua Lim | Art Director, Martin Loo

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Shawnn Lai

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