IMC Toyota Yaris Fungressive

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Target audience for Toyota New Yaris Fungressive IMC are people who have the young spirit. So every media was designed with playfull color and graphic style. There are eight media in this IMC, leaflet that stocked in the dealer Auto 2000 for customer, poster for the information of event, print ad in magazine, direct mail, billboard, web, and two event: Fungressive Band Competition and Public Display in Atrium 3 Tunjungan Plaza Mall Surabaya.Both of the event integrated to make attention for people who have young spirit to enjoy and participate with Competition Band and also they will know more information about the product Toyota Yaris Fungressive in Public Display..

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