Self Re-branding : Carrion Crow

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ABOUT

Carrion Crow
I have been dying to do this for a while now, getting the perfect brand / alterego name for myself. After the moment I've lost my day job, I've been freelancing, starting my own business and picking up every opportunity avilable in front of me. It led me to think, my actions and decisions, are like a scavanger, an artistic scavenger, like a crow.

I started off by doing hands on typography. Just wondering around and swaying each and every pen I have on paper, to get the right type/ signature look that I feel confident with.

After landing on one, it is off to the computer, live traced my hand drawn image and tweaking the rough edges, adding in cosmetics and just making it look complete. In the process i got bored and whipped up a minimal symbol for the brand as well.

If you are curious about the lighting bolt symbol, I have been holding onto it dearly for years now. The lightning bolt symbol means alot to me, it is a mark that I think represents creativity, and energy,
It always keeps me going.
 
 
 
THANK YOU FOR WATCHING!

CREDITS

Creator

Darrel Cheong

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