Estilo Cider Branding
Estilo Cider UK
This project was brief given by Futurebrand when I was in UK as an exchange student. The brief was to invent and design a mass market, totally new beer or cider brand for the UK. My target was young adults so that the drink resonates with them as they reach old age. It also means more targeting who already drink cider but can be persuaded to drink it more often.
Target & Bottle Concept
Since the target is young adults who enjoys party and fashion, I thought drinks should be fashionable as well.
Among other ways of expressing fashion, stripe is fashionable anytime, anywhere with simple and strong identity
and never get outdated. Therefore, I designed Estilo in stripes so that Estilo can become a point accessory
to all young and fashionable customers. Line on the side reminds human silhouette.