KAIST Soccer Team Logo
Brief was to create new KAIST (Korea Advanced Institute of Science & Technology) soccer team logo. ‘Woori Team’ consists of foreign high school graduates. Original logo failed to show the identity, so the team decided to make a renewal as they join the city university soccer league. Woori Team prefers spiritual strength than technique and therefore, is physically solid and pursues strong mentality over skills so that all teammates are capable of playing until the very last second. The key words were strong and speedy. Therefore, it was reasonable to put eagle as a symbol for America, which most of players’ high schools were of, and also resembles spirital strength and speed as well.