For All Your Travel Needs - Thomascook.in
The Story of the Video Making
Thomas Cook wanted us to make a short promo explaining that Thomas Cook is the one stop shop for all your travel needs. Hence the tagline "One Stop Shop"Our team first brainstormed about different ideas and then made a storyboard, which was not satisfactory at all. Something was messed up in the early visuals and felt technically wrong, so we scrapped it. Then the animation team sat together for 2 hours verbally fixed the storyboard (a very ballsy move and not recommended at all) and started working on it. Illustrations for this was done in 4 - 5 hours and the animation took just 2 days because we knew what we wanted. This was one of the few projects that was also not shown to anybody in the office, even our own team manager, until it was made :P because we had a very clear picture of this video in our heads and we did not want to mess up anything by adding or removing elements.. So it was top secret. Once it came out, it turned out great... Also the changes were very little. So this was one of our easiest projects and also our most favorite because of the 100% creative control we had on this.