The Economist - Big Head
Ogilvy Hong Kong 2007
The Economist magazine educates and informs its readers by giving them a thorough understanding of current affairs. In doing so, the readers become somewhat brainier. And one way to show a larger brain is by showing a larger head. This advertisement was targeted at businessmen who spend a lot of time traveling. Hence the use of a sleep mask. The ad appeared as posters in newsagents, bookstores, Airline Magazines and around airports.